Rock Star MBA: 77 Untapped Lessons Learned On Marketing from Rock Stars
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Rock Star MBA - Untapped Lessons on Marketing from Artists
Rock Star MBA - Untapped Lessons on Marketing from Artists
Rock Star MBA - Untapped Lessons on Marketing from Artists
Thank you for registering for the New York Public Library program titled “Rock Star MBA - Untapped Lessons on Marketing from Artists” on Monday May 18th 2026 with my guest speaker Martin J. McDermott.
Thank you, Martin J. McDermott for a highly informative and engaging program and everyone who registered for this event.
Bio:
Martin J. McDermott, DBA, brings over 25 years of experience as a business professor and marketing educator. As a Marketing Course Lead at Purdue University Global, he blends academic insight with real-world application, often drawing inspiration from art, music, media, and popular culture. In 2024, LinkedIn named him a Top Voice in podcasting and franchising. Dr. McDermott was also inducted into Golden Key International Honour Society as an honorary member, recognizing his commitment to making business education engaging and accessible.
Program Description
Great talent fails without marketing. Martin J. McDermott explores how branding, storytelling, and AI enhance creativity and customer value through the arts.
The discussion includes:
Market-Oriented Mission Statements - Align purpose with customer value—and use AI tools to uncover what your audience truly wants.
The Power of Branding - Build recognition, trust, and differentiation, while leveraging AI to analyze brand perception and consistency.
Storytelling in Marketing - Connect emotionally and drive engagement—now enhanced by AI-assisted content creation and idea generation.
Snap, Crackle, Pop: Creating Memorable Characters - Bring brands to life, and explore how AI can help develop personas, voices, and visual identities.
The Promotional Mix (APPSS) - Advertising, Personal Selling, Public Relations, Sales Promotion, and Social Media—now powered by AI insights, targeting, and automation.
AI as Your Creative Partner - Discover how AI can support (not replace) human creativity in branding, storytelling, and audience engagement.
Rock Star MBA - A Deep Dive Into The Marlboro Strategy: How Brands Become People
Rock Star MBA - A Deep Dive Into The Marlboro Strategy: How Brands Become People
The Marlboro Strategy: How Brands Become People
Have you ever wondered why you feel a certain way about the brands you buy? The coffee you drink, the phone in your hand—they aren't just products; they're people. In this episode, we dive into the fascinating legal truth that corporations are considered people and how this idea reshapes the world of branding.
Join us as we explore "the Marlboro Strategy," a masterclass in radical brand reinvention. We'll uncover how Bon Jovi went from a band that "the girls like but the guys don't hate" to a global rock anthem powerhouse by embracing the iconic cowboy archetype. We'll also reveal how Marlboro cigarettes executed one of the most astonishing pivots in marketing history, transforming from a "gentle and demure" brand for women with a "Mild as May" tagline to a symbol of rugged masculinity, leading to a staggering 3,000% increase in sales.
This isn't just about logos and ad campaigns; it's about the soul of a business and the strategic decisions that make or break a brand's journey. Get ready to look beyond the surface and discover how brands cultivate, manage, and even daringly transform their identity to forge deep connections with their audience.
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